Arum website

Arum specialises in credit management technologies, providing business and technical expertise to various international debt collection and recovery operations across differing sectors. They work with clients on business strategies, systems and processes, driving improvements in efficiency and effectiveness for debt collections and recovery. Arum appointed Moriarti to rebrand the company and also create a product identity for a new RIA based product that they were developing for their target market. Arum was looking to present itself as a professional looking corporate solutions provider that could communicate with existing and potential clients in an engaging and consistent way. A key objective was to develop a look and feel and tone of voice that would position Arum as experts in their target markets. It was important that the resulting creative also positioned the company equally against larger competitors. Moriarti developed Arum’s new company identity using a modern type face and a mark that in an abstract way symbolises partnership. The colour palette selected provides both a corporate and environmentally friendly approach which in conjunction with the new tone of voice provided Arum with a fresh, contemporary look and feel. We subsequently created a range of off-line and on-line corporate marketing materials to help launch the new branding that included business stationery, presentation templates, new website with CMS based news and blog. Moriarti also developed the product branding for Arums new RIA based credit management product – DataEye.