dns

dns provides information security services across the full security lifecycle, ranging from setting strategy and policy, to design and delivery of secure infrastructure, service support and 24/7 operational management. The dns philosophy is to take a proactive and business-led view of information security, ensuring that organisations are fully prepared and protected against both internal and external threats, and importantly have the right policies and procedures in place to deal with the unexpected.

Initially, dns was looking to create a series of direct response marketing campaigns that would promote awareness about the range of information security services offered by the company and generate high quality business leads. In support of these campaigns dns also required a new corporate brochure ‘Capability Statement” that would provide a comprehensive and professional overview of its security services. Moriarti was also briefed to design dns marketing and display materials in support of its attendance and sponsorship of an IT security conference hosted by Gartner Group.

Moriarti designed and managed the fulfillment of an initial direct mailshot concept that utilised three key elements (specific “Confucius says” quotations supported by custom dns soldier illustrations and complementary, benefit led IT copy) that when combined delivered a powerful creative solution that was informative, fun and engaging compared to previous dns direct marketing campaigns. This creative quote/illustration/copy style was successfully adopted for two further direct marketing campaigns. Moriarti also developed a new style for the company’s corporate brochure and carried this style over onto display materials for events/conferences and invites for the dns annual Edinburgh castle fireworks party.