Moriarti helps Naughty Fish swim in the right direction!
Moriarti has recently completed the the brand development for Naughty Fish Global Procurement Solutions. Naughty Fish specialises in the sourcing and supply of mining and construction equipment and spare parts which offer significant savings over similar quality branded products. With over 15 years worldwide product sourcing and selling experience, Naughty Fish are positioned to offer an ever growing range of products and services through trusted sources, often direct from original equipment suppliers, without the extra costs associated with buying from equipment manufacturers. Moriarti’s brief was to develop a brand that would make the company stand out in the marketplace and help support the company’s philosophy – “a new way of thinking” – ‘a different way to purchase”. Creating and combining a cheeky fish illustration with contemporary typography, Moriarti developed a fun, friendly and professional brand identity that differentiates Naughty Fish from its competitors. The movement of the fish device in relation to the typography represents the flexibilty and agility of the companies offering. The new identity was then applied to business stationery and a range of promotional gifts. Moriarti also designed and developed a new CMS-based website with a fully searchable parts database. Graeme MacDonald, CEO of Naughty Fish said, “Moriarti have captured the essence of our brand and have delivered a range of offline and online marketing materials that allows Naughty Fish to punch well above its weight against much larger competitors.” He went on to say “Our clients have commented on how professional everything looks and that our website provides a much more useful resource than our competitors especially for spare parts via our searchable parts database” MacDonald concluded saying “Moriarti were easy to work with and provided support and advice that was always easy to interpret and understand. I feel comfortable in the knowledge that my brand is supported by a team of people who believe in providing a service that is professional, personalised and pragmatic in relation to both time and budget.” www.naughtyfish.net |
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