XCalibre

Compared to many of it’s competitors Xcalibre’s branding, website and collateral was looking tired and in need of a brand refresh. A key requirement was to re-brand Xcalibre while creating a new product identity for the company’s new cloud computing offering. The cloud computing solution was so important that it was to have a connected yet stand-alone presence to help it stand out from Xcalibre’s existing services and required a full range of off-line and on-line marketing materials to be created in support of it’s launch.

XCalibre Communications Ltd has been delivering innovative hosting solutions to thousands of customers across the UK and Europe since 1997. Based in Scotland they have a network of UK data centres in central locations and offer a unique range of secure, reliable and cost-effective hosting services.

Moriarti created new, fresh, contemporary company and product brand identities that could be standalone but also had similar attributes that they were easily identified as being from the same company. Initially focusing on the new cloud computing solution ‘FlexiScale’, Moriarti created a complete range of offline and on-line marketing materials in approximately 8 weeks from client brief so that FlexiScale could be launched at a major UK trade show. These marketing materials included new product branding and logo, web site, business stationery, product data sheets, adverts, flyers and exhibition display stand.